Since information and service "at your fingertips" is the password in dealing with the public, Trudy decided to use a powerful, yet very simple marketing tool in her business, called VIP SERVICE.
This is how it works...
The simple concept of allowing customers and clientelle fast and easy access to their realtor is at the core of this very basic plan. The publication of a cell ("SELL") phone number, and encouraging people to use it to contact her is about as basic as one can get! It is amazing how surprised (and impressed) people are when they do not have to leave a message with a stranger, and wait for a call back. Instead, there is a fast and effective contact made with the person to whom they wish to speak. Of course, the voice mail aspect is employed on occasion, since it is important to take a breather once in a while to recharge the batteries!